Our latest update delivers a few new reports, some enhanced level of granularity with respect to syndication options and some changes to our web site UI. 

Starting with the changes to the UI first, we've removed some of our lightbox Flash interfaces with more standardized HTML.  This includes registration, sign in, password retrieval, and widget uploading/editing functionality.  All of our popup Flash interfaces have been replaced with speedier, more intuitive HTML based interfaces.

As a widget owner,  you now have the ability to determine which platforms your widget can be distributed to.  Generally you want your widget to live in as many places as possible, but there are times when there may be a conflict of interest, a difference in functionality available or some other reason to restrict a widget from being single click embedded to a various networks.  We give you the flexibility to remove each network from our "copy" options on a widget by widget basis.

Finally, we've added additional enhancements to our reporting platform.  Specifically, we've added time spent as a grouping and filter property for interaction reports.  This means that you can actually get a sense for how much time people are spending interacting with your widget.  In our next update, we're planning on having this same statistic for widget views, so that you get a sense for how long your brand is in front of a consumer, even if they're not directly interacting with it.

As always, enjoy the update and let us know if you have any issues or suggestions for improvements in our forums.

Looks like we're on a bit of a roll with the release of another very cool widget.  The CBS Sportsline Scoreboard widget allows you to monitor the scoreboards from the NBA, NHL, MLB, NFL, WNBA and NCAA.

It also gives you the ability to vote for whatever team you think will win the game (prior to the start of each game) and to see how the rest of the community is voting.  If the widget isn't giving you all of the information you need, click out to see stats, game recaps, message boards and more.

Have fun!

We just launched a new widget for Shopzilla.com.  Check the widget out below, or in our gallery.

The Shopzilla product search widget allows you to search Shopzilla for any item. After selecting the widget, either type in a search term to begin, or simply choose one of the of the items available in the browse list. Once you search the results will be presented inside of the widget. You can then click on any of the results to see more details of the item. You can also completely customize the appearance of the widget by clicking on the color picker icon to change the background color, the background border to be square or rounded, add a transparency level and even add a custom background image. Finally, if you're an affiliate, you can enter in your affiliate ID and use this widget on your own sites.

Check it out, and let us know what you think!

We pushed out another update last night, making it possible for our widgets to "click out" of MySpace.  About a year ago, MySpace made it impossible for Flash widgets to open a browser to a URL outside of the MySpace domain - you can see some coverage of this from Mashable.  In effect, this rendered some of our widgets somewhat useless. 

With this release we have resolved the problem.  When you click within a widget we will display a section of HTML code below the widget which will ask you to click it in order to open the link you were trying to access.  This second click will launch the page as expected.  Here's a screenshot of a our games widget after a category within the widget was clicked on - notice the "Click Here To Open Your Link" below the widget:

Also, we've added support for the MySpace "captcha".  When you post directly to MySpace, you may be asked to verify a captcha to show that you are a "real" person - this seems to be account dependant.  Once you input the image verification, we'll post your widget as you would expect.

Enjoy the updates!

A few weeks ago, we quietly rolled out our new summary reports.  The summary reports provide an extremely simple and intuitive way to get "at a glance" metrics as to how your widgets are being spread and used throughout the Internet.  The reports provide a timeline detailing the number of views that your widgets received on a day by day basis, along with data calling out the total number of views and the trend, the percentage of views from the largest source, the number of interactions/clicks/unique viewers/copies for a particular time period selected from the timeline (to adjust the dates, simply drag and drop the slider control on the bottom of the timeline).  We also display a couple of graphs to detail the number of views by domain and to show new vs. returning users.

This release was focused on improving the detailed reports so that they matched the simplicity and depth of the summary report.  We've been able to do even better than our initial expectations.  When displaying any of the detail reports, we'll show you a trend analysis across the time period that you're interested in:

Once you've gotten a sense for the overall data, you can group the data by various attributes, depending on the report.  In the case of the copies data, you can group by source, destination, domain, user, country, region and city.  You can then proceed to filter by the data that's returned.  As an example, you can group the report by source and then filter by a specific site - this allows you to drill down on the data in any number of ways.  It may take a while to find all of the features available, but once you become comfortable with the interface, you are likely to find that it's an invaluable resource for measuring the health of your widgets.

In addition, we've expanded the documentation in our partners section, in an attempt to highlight some of the additional value that our platform provides.  If you still have questions, we encourage you to get in contact with us.

As always, please feel free to share your comments and thoughts, both here and in our forums.