Our latest release includes a number of great improvements, including reporting enhancements, tighter Facebook integration and more. The specifics of the release are:
Reporting
- Click Reports - We've always tracked URL clicks within the widgets, but we've now begun to track ALL clicks within the widget. This allows us to create a number of interesting reports. Perhaps the most interesting of these new reports is our Heat Map Report. This report pulls up a visual representation of your widget, with an actual Heat Map indicating where users are clicking. This gives you an incredibly different perspective on how your widget is being utilized out in the world. A sample heat map is shown below:
- Custom Actions Tracking Reports - We have exposed API calls which allow a widget developer to completely track all clicks and other actions (mouseovers, searches, navigation, etc.) within a widget with a path. The end result is a text based view into what users are clicking on, which can be broken down by our usual parameters (geography, user, domain, etc.). A sample report for a search widget is shown below:
- CSV Export - We've added the ability for users to export the data in any of the reports, making those reports available outside of our system. To use this functionality, simply pull up a report that you're interested in, as you usually would, and once you're happy with the parameters of the report, simply click the "Export" link at the top of the report. This will initiate a download of the data points to your local machine.
We've added better support for Facebook applications. When users add your Facebook application widgets, they will be prompted to notify their friends about the application - this will help in spreading your widget. Once a user adds the widget to their profile, they can change the settings of the widget just as they can in our gallery. Changes to search criteria, color, etc. will automatically be saved for the next time they initiate an interaction with the widget. We've also made some tweaks related to how we handle the image representation of the widget - it should look significantly cleaner now.
In addition, we've added one often requested feature - custom email templates. This allows you to enter in custom HTML code which is used to send out the "invite a friend" message. And we've also done our usual amount of bug fixes and smaller enhancements. Let us know what you think!
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